In 2023, CDP & CRM CareCloud will implement a new advanced data quality management to support your data cleaning, identity management, and consent management. Pristine, secure, and GDPR-compliant customer data collection is CareCloud’s utmost priority.

THE FUTURE OF MARKETING

Nowadays, customer data is one of the most valuable commodities in e-commerce and retail as businesses aim to pour more resources into retaining existing customers. Since customer data is fuel for marketing automation and personalization, this data must be clean, safe, and meaningfully used.

CDP & CRM CareCloud takes this to heart as it aims to design advanced data quality management for convenience and utility. Let’s take a closer look.

1. DATA CLEANING

The customer data you receive from various channels must be unpolluted: this involves getting rid of inconsistent, irrelevant, and invalid data. As such, CareCloud will allow for data validation and governance to avoid data duplication or data pollution completely!

2. DATA ENRICHMENT

Combine first-party data with data from other sources, internal or external, into a unified whole. Instead of fragmented parts, you will have a complete overview at your disposal. With just one piece of information, you can piece together a profile and use it in a personalized customer communication

3. IDENTITY MANAGEMENT

In this regard, CareCloud strives for convenience and security. Therefore, single sign-on (SSO) and multi-factor authentication (MFA) combine to provide you with both. These features ensure that only authorized users can access sensitive data and systems.

4. CONSENT MANAGEMENT

When collecting customer data, keeping track of and managing the types of consent is imperative. CareCloud’s consent management allows you to divide consent types into sub-groups, so you always know which channels or marketing communication you can use with each customer.  

At CareCloud, we work tirelessly to get the most out of customer data and cannot wait for you to see the fruits of our labor. Stay tuned for more.