We are thrilled to announce our partnership with Staffino! As the no.1 effective feedback-gathering platform, Staffino helps to improve customer and employee experience. Learn how our platforms cooperate to help you increase CLV, revenue, and customer satisfaction.

STAFFINO NOW COOPERATES WITH CARECLOUD

We realize that good feedback management leads to higher revenue and retention rates, which is why we joined forces with the Staffino platform. As an online experience management platform, Staffino offers tools that optimize customer experience (CX), retention, and revenue growth.

So, what happens when you combine CareCloud marketing tools with Staffino’s feedback management? For example:

• Campaign personalization based on customers’ sentiments.
• Automated churn prevention.
• Smarter customer segmentation.
• Increased collected feedback rate.

To demonstrate, let’s dive deep into some use cases.

1. LOWER UNSUBSCRIBE RATE THROUGH PERSONALIZATION

Staffino’s feedback management gathers customer feedback, analyzes it, and provides CareCloud with results. If a customer has a negative brand experience, CareCloud can temporarily exclude them from sales-oriented campaign audiences.

CareCloud’s automation workflows check for negative experiences before sending emails or SMS. If one has occurred recently, the workflow aborts or pauses marketing communications for a time.

Marketing frequency can be adjusted to a whole range of sentiments, from highly positive to negative. Adapting communication frequency to customers’ attitudes towards the brand leads to a lower unsubscribe rate.

2. AUTOMATED RETENTION

Negative CX often leads to higher churn rates. CareCloud’s automation workflows help retain valuable customers. The workflow calculates the customer’s worth using CLV and RFM metrics to determine the next step.

After the evaluation, the workflow decides whether to send an apology email, voucher/discount or initiate personal contact with a customer service agent.

The workflow prevents misuse by limiting the discounts to one per person. Therefore, customers cannot exploit repeated negative feedback to receive more discounts.

Saving customers at risk greatly increases retention rates and decreases churn.

3. SMARTER SEGMENTATION

Customers’ sentiments from feedback can further enrich segmentation and aid in finding the relevant target audience for each campaign. CareCloud can add customer tags to distinguish customers who:

• prefer budget-conscious products
• look for exciting new products
• strive for high-quality goods
• prefer free-delivery options
• want rewards from loyalty programs

Matching the right audience with the right product leads to added revenue and an increased conversion rate.

4. RESPONSE RATE

To improve CX, you need customers’ feedback. Motivate them to send it using custom rewards. The types of rewards include:

• loyalty points
• store credits
• fixed/percentage discount
• free delivery
• gift with purchase

Incentivizing feedback also leads to more engagement, resulting in loyal customers bringing more revenue to the brand.

POWER YOUR MARKETING WITH CARECLOUD AND STAFFINO 

There are many other ways our partnership benefits you. For example, you can analyze the direct impact of customer satisfaction on basket values to help you optimize customer service. You can also monitor your staff’s proactive cross-selling, recognize the best employees, and motivate the underperformers.

Fortunately, neither CareCloud nor Staffino requires any additional integrations or system modifications. Both systems work together immediately, primed to outperform.

We are glad to have the no.1 experience management platform on our side. If you want to boost retention and revenue, now’s the time.