How can you ensure your email will be the one that customers read? Apart from exciting content, the right timing makes a huge difference. Learn to plan email marketing with CareCloud.

OPTIMIZE EMAIL TIMING FOR ENGAGEMENT

Email marketing is a powerful tool that connects brands with their customers. Still, every aspect of email needs to be tested. Yet many companies forget to test the correct send time. With the right timing, your customers will find your email on top of their overflowing email inboxes.

Boost click-through and open rates by sending emails at opportune times when customers are more likely to engage. However, be cautious as Apple’s default settings may automatically open emails upon arrival, impacting accurate measurement of this metric.

Increase your audience activity. When you reach more customers at the right time, you have a higher chance of converting them into paying customers, strengthening your long-term relationships with them, and increasing your sales.

WHAT YOU NEED TO THINK ABOUT

Choosing the proper timing shouldn’t be a blind guess. Here are some things you need to consider first.

• Work days – the studies say that work days are better for sending marketing emails. Tuesday, Wednesday, and Thursday produce the best results.
• Morning or Afternoon – learn what is better for your brand and mainly for your customers. Nevertheless, according to the studies, it’s best to send emails between 9-12 am and 1-3 pm.
• Try best practices – research similar businesses and what works best for them. It’s a good starting point. 
• Clear goals – like any other campaign, even email campaigns must be harmonized with your company targets.

This is definitely not everything you need to do to set the right sending time; let’s get to the A/B testing.

TESTING IS THE FOUNDATION

Ensure optimal timing and avoid wasted effort. Everyone has different preferences, so A/B testing is the alpha and omega of email marketing.

A/B testing divides your audience and tests at different timings. Set up two groups of customers and see when they respond better. Use CareCloud’s automated A/B testing to make the whole process easier. Just set the number of receivers and the timing, and the system will do the rest.

STREAMLINE MARKETING WITH CARECLOUD

Finally, the solution that will make everything easier. CDP & CRM CareCloud has an amazing Marketing Automation app and automatic A/B testing to check which email templates are better. Thanks to this app, your workload is reduced.

Customer Data Platform collects customer data from any customer touchpoint. Create the workflow and let the system do the rest. With the collected data, the system decides the best time to send the email marketing to each customer according to their preferences. Reduce your marketing costs with CareCloud.