CareCloud CDP News
CareCloud and Shoptet: Bring Personalized Marketing to Your Online Shop!
By Jan Doleček / 3. 2. 2025 / CareCloud News / Analysis, Automation, E-commerce, Emailing, Integration, Loyalty
Combine the power of CareCloud and Shoptet! Send personalized omnichannel campaigns, automate communications, and manage customer rewards. With CareCloud, your online shop gains a complete marketing solution.
PERSONALIZED MARKETING FOR E-COMMERCE
Customers expect a unique experience every time they shop online. They don’t respond to generic communication with zero engagement, and they won’t return to a brand unless they feel welcomed.
To retain customers and increase AOV (Average Order Value), you need to engage customers through personalized marketing. Combining Shoptet and CareCloud will give customers exactly what they need: a personal touch.
CDP & CRM CareCloud offers a powerful mix of customer data and marketing solutions. How can it improve your online store?
IMPROVED MARKETING CAMPAIGNS
Customers are tired of monotonous newsletters that don’t add value. CareCloud’s platform allows you to send personalized communications that target customers and their interests. You can send messages and campaigns via email, SMS, push notifications, WhatsApp, or Viber.
Use advanced segmentation to filter your customers by their preferences, demographics, transaction history, or RFM metrics. Then, send personalized communications to these target groups. Create newsletters targeted to customer interests, customize email campaigns for each audience, and supplement campaigns with relevant product recommendations.
Supercharge conversions, optimize cross-selling, and build customer loyalty.
MARKETING AUTOMATION
How to take care of each customer individually? With automation, of course. In an intuitive interface, you can create branching workflows that respond to each customer’s action. Simplify your job while boosting AOV.
Automate welcome emails, drip campaigns, post-purchase follow-ups, or abandoned cart alerts. To get you started, CareCloud offers 28 pre-made workflows by default.
Need an example? How about a workflow that reminds the customer to repurchase before the product runs out? This extremely useful automation increases CLV (Customer Lifetime Value) by up to 17% on average. With your own tweaks, it can be far more.
LOYALTY MANAGEMENT & CUSTOMER PROFILES
Customer (or loyalty) programs are often key parts of successful brands. These programs effectively collect customer data, keep customers active, and expand brand awareness. CareCloud can distribute Shoptet vouchers, rewarding loyal customers who will, in turn, recommend you to others.
Plus, the Customer 360 app gives you a perfect overview of your customers. All communications, transactions, product preferences, and loyalty statistics are at your fingertips — all at the click of a button.
CareCloud also synchronizes data from brick-and-mortar stores with your e-shop, giving you a single database. That way, you’ll avoid duplicate profiles and incompatible systems.
ANALYSIS & REPORTING
A detailed analysis is a must in today’s market. That’s why CareCloud offers a complete overview of both your e-shop and individual campaigns. Gain insight from more than 100 charts and statistics.
Measure revenue, CLV, ROI, conversion, retention rates, or RFM metrics that clearly identify each customer’s value. Marketing success comes from a data-driven strategy, and CareCloud tools will enable it.
HOW TO ACTIVATE THE ADD-ON
After ordering the CareCloud add-on, you will receive an activation key via email that you copy into the CareCloud platform administration. From the left menu, go to System configuration => Integration of external systems => Shoptet add-on. Paste the key into the free field and click on “verify integration key”. Our platform will do the rest while the customer accounts are synced.
To use CareCloud, you need your own CareCloud instance. Contact us, and we will take care of the rest.BUILD VALUABLE CUSTOMER RELATIONSHIPS
CareCloud brings cutting-edge digital marketing to Shoptet, the most widely used e-commerce solution in Czechia and Slovakia. If you have an online shop on Shoptet, use CareCloud to increase retention, conversions, CLV, and AOV. You’re just a few clicks away from the optimal marketing solution.
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