Keeping up with the latest trends can greatly benefit your brand. We chose more 2024 trends that have the potential to drive your marketing success, regardless of industry. Face 2025’s challenges with the right strategy.

TRENDS TO LOOK OUT FOR

As we’ve covered in the previous post, the 2024 marketing world dealt mainly with personalized experiences and AI, forcing marketers to adapt new strategies. Nevertheless, there are still a few marketing trends that deserve your attention.

Due to new technology and regulations, marketers will face several challenges in 2025. Thankfully, you can already gain an edge and increase your revenue, retention rate, and CLV.

FIRST-PARTY STRATEGY WINS

Whether third-party cookies will end or not, brands realized that first-party strategies get better results. As Hubspot informs, nearly half the brands have already started preparing for a cookie-less future.

Unlike third-party data, first-party data only belongs to your brand and is collected through direct touchpoints between you and your customers – website activity, transactions, feedback from surveys and forms, subscriptions, preference data, and much more. 

How do you adopt a first-party strategy?

• Create customer programs, which are the best way to collect demographic and preference data.
• Use CDPs like CareCloud to automatically gather data from all touchpoints: websites, omnichannel communication, and even information kiosks.
• Build an emailing list with engaging web forms. Provide useful resources in exchange for customer’s trust (and data).
• Send out interactive surveys to gain preferential and demographic data. Gamify content to engage customers even more.
• Always be transparent about how you collect data. Follow the latest GDPR laws and carefully manage consent to marketing.

Use first-party data to fuel personalized marketing and direct campaigns. Drive your CLV, revenue, and conversions. Brands that start now already gain an advantage over the competition.

UNIFIED SYSTEMS REDUCE WORKLOAD

Using separate marketing tools is risky – they often don’t work together. Marketers struggle with disconnected tools that fail to exchange data between systems. According to Hubspot, only 25% of marketers have integrated all systems. Nevertheless, 93% of those who do, praise the benefits of a unified source of data.

CDP & CRM CareCloud provides a complete customer data solution where all the collected data stays consistent between systems and is available to all authorized team members. Moreover, CareCloud API can integrate with any system you already use. Finally, CareCloud has a set of apps to streamline the marketing process:

• Campaigns & Audiences to segment customers and send omnichannel campaigns
• Marketing Automation to design workflows that react to any customer action
• Loyalty & Administration to create and manage customer programs and reward systems
• Analysis & Reporting to gain valuable business insight
• Customer 360 to manage individual customers  

With a strong data foundation, you can put even more creative energy into captivating content.

SOCIAL MEDIA MARKETING

Even though content like blog posts or podcasts is going strong, short-form content like Instagram reels and TikTok videos grows exponentially. TikTok alone has over 1 billion subscribers and is consistently rising. The main reason? Instagram and TikTok algorithms can provide highly personalized content, which extends to product recommendations.

According to Search Engine Land, 57% of GenZ use TikTok and Instagram searches rather than Google! Of course, proactive brands have started using them for marketing purposes, from product introductions to educative videos and influencer marketing. 

The best practice for now is to maintain traditional editorial content to build brand authority while increasing social media presence, mainly on TikTok and Instagram, to attract younger crowds.

BE ONE STEP AHEAD WITH CARECLOUD

So, what lessons do we get from these 2024 trends? In short:

• Do not depend on third-party cookies; consider a first-party strategy. It is much more ethical, profitable, and efficient in the long run. 
• Try consolidating your various systems and using a single source of data – CDP solutions are your best bet. To make your job easier, CDP & CRM CareCloud even provides a complete set of marketing tools.
• Try to expand your social media presence, especially through short-form videos such as Instagram reels and TikTok.

Let CareCloud help you in 2025. Our unified CDP lets you quickly develop a profitable first-party strategy, while our marketing tools allow you to provide customers with personalized experiences. Profit from strong customer relationships!