Tips & Tricks for customer data management
Get an extra boost for smart customer data processing and customer relationship enhancement
Just One More Level! How to Use Gamification in Loyalty Programs.
Gamification is the go-to word when it comes to loyalty program improvement. It can drive customer engagement and increase retention, but only with enough vision and clever realization. Learn from the best in the business and strive for excellent gamification. GAMIFICATION AND BUSINESS Remember the feeling of winning a game of cards? Or absolutely smashing…
Automation Workflow: Find out How It Works
What is the way to reduce your workload and boost your sales? Start using Marketing Automation and let the system do the work for you. First, you need to understand the logic of a workflow. Find out how automatic workflows benefit your business and customer satisfaction. Increase your productivity to the next level. GET TO…
Navigate through Customer Programs with CareCloud
Customer or “loyalty” programs undergo revival as an ideal way to collect customer data and build brand identity. Choosing the right type of customer program is crucial to reap the benefits it provides. This article will explore three main types while offering shining examples of each. Loyalty awaits. CUSTOMER PROGRAMS GET ANOTHER CHANCE The major…
Dark Mode: The Dreaded Spectre of the Emailing World
Emailing is at the top of the marketing world these days, but there are things that you need to watch out for. Below, you will find everything you need to know about Dark Mode – why it is so prevalent in emails, the risks involved, and much more. WHY IS DARK MODE SO POPULAR Dark…
Create an Exciting Brand Personality and Reap the Rewards
Every business has a human side. Establishing a clear brand identity is key to healthy business growth: winning over the hearts and minds of consumers ensures stable revenue and customer loyalty. Let CareCloud help you find your own tone of voice and lift your retention skyward. AUTHENTICITY SELLS Customers today value brand experience, often even…
How to Increase Customer Lifetime Value with CareCloud
Customer Lifetime Value is one of the most important metrics to measure the success of a business. CareCloud can help you increase it with its emailing, segmentation, and loyalty apps. The road to profit lies before you. Make the first step! CLV vs CAC A practical way to evaluate a business’s success is by comparing…
Omnichannel vs. Multichannel: They May Sound the Same, but the Differences Are Crucial
Even though both focus on customers, the main goals and practices of omnichannel and multichannel differ. Read the article and learn how to give your customers the best shopping experience. OMNICHANNEL BASICS Omnichannel is a strategy that allows you to communicate with customers without limits. It deals with many connected channels (POS, mobile app, e-shop)…
Become the King of Abandoned Cart Automation
Transform one of the most common marketing processes into a purchase-saving powerhouse. Using CDP & CRM CareCloud’s state-of-the-art automation capabilities, email campaign designer, and customer data collection, you can design abandoned cart messages with personalized, omnichannel logic. ABANDONED CART RETURNS, STRONGER THAN EVER Anyone working in e-commerce or marketing knows their abandoned cart messages. Oftentimes…
Retention Marketing: Why Is It So Important for Your Business
Having loyal customers who return to your store and purchase again is crucial. Learn how customer retention can help you with it, how to calculate it, and which activities can help with retention marketing the most. WHAT IS RETENTION MARKETING? Retention is the percentage of customers that stay with you for a time period. The…
CareCloud Is the Best CDP for the Pharma Industry. Here’s Why.
With 15 years of experience and thousands of implemented pharmacies across the EU, CDP & CRM CareCloud proves time and again to be the ideal solution for pharma. It is wired for the needs of pharmacists and pharma e-shops alike. Attuned to the industry’s specifications, CareCloud can handle prescriptions, contraindications, and diverse pharma regulations. It…
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Hard-working visionary focused on providing the best possible customer experiences.
Talented copywriter with a knack for creating interesting and engaging content.
Business-oriented expert on Automation, CDP, and data management for retail and e-commerce.
Marketing specialist with a penchant for archaic language, loyalty programs, and customer data platforms.
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Blooming digital marketer and university student influenced by international environment with passion for writing and brand-awarness. Always seeking new solutions and exploring technology.
The expert on direct communication, e-mailing, and GDPR. Always finding new ways to boost response rate.