Tips & Tricks for customer data management
Get an extra boost for smart customer data processing and customer relationship enhancement
Master A/B Testing and Push Your Marketing Further
A/B testing presents a profound method of improving your marketing campaigns and ads. Split your audience and distribute alternative campaign versions to see which performs better. Optimize your marketing output step-by-step and reach higher conversion rates. UNCERTAINTY HURTS PROFITS In order to maximize conversion rates, you need to consistently improve your campaigns, whether large-scale or…
Zero-Party Data Gives Your Customers the Privacy They Want: Learn How
The end of third-party cookies is coming. Most companies will no longer be able to collect new customer data online. The only chance to mitigate the impact and create strong customer relationships is with zero-party data. Give your customers the privacy they expect while retaining the possibility to personalize communication and product offers. THE BASICS…
Master Your Emailing with These 5 No-Nonsense Tips
Emailing is perhaps easy to learn but tough to master. As one of the most common digital marketing tools, it will become your bread and butter, and finding a way to engage customers with it will be a painstaking journey. And though we cannot give you a certified cure-all, we will try our best to…
Understand the Difference between CRM and CDP
Find out the specific uses of CRM and CDP systems. While both systems are focused on the customer, each is quite different. In this article, you will find the main characteristics of CRM and CDP and a practical tip at the end that can significantly affect your sales, increase your revenues, and reduce costs. THE…
Omnichannel – a Buzzword or a Viable Strategy?
Despite its almost mythical status, omnichannel can be a viable strategy, and CDP & CRM CareCloud is ready for its implementation. With core functionalities, such as Marketing Automation, Campaigns & Audiences, or Analysis & Reporting, CareCloud can help you massively increase revenue, customer engagement, and retention. The article will present possible omnichannel strategy solutions supplied…
Why Do Email Campaigns End Up in Trash?
Stop sending one email campaign to every customer. Learn what your customers wish and need. Enhance your marketing and provide unique personal experiences for your customers. WHY THE USUAL PRACTICE IS NOT ENOUGH Most companies these days send newsletters. The expected routine is to create just one version and send it to every customer. But…
Guide to Survival in the Cookie-Less Era
Google’s resolution to eliminate third-party cookies is a shock for many, and businesses reliant on them will feel the sting of this decision. However, there are ways to prepare for the coming desolation – one of them is with versatile CDP systems like CareCloud, which allows you to retain the benefits of remarketing and lookalike…
Make Your Life Easier with the Recommendation Engine
CDP & CRM CareCloud offers a versatile Recommendation Engine: the tool that will help you increase revenue, conversion, and retention, to say the least. Enhance your marketing campaigns, store sales, and e-shop pages. In this article, we will represent the Engine and show you how it can improve your sales. Let’s dive in! WHAT IS…
New Nodes for the Marketing Automation
The number of businesses using CareCloud’s Marketing Automation app grows every month, and so does the volume of processed customer accounts, the volume of sent emails, text messages, and push notifications.Our marketing automation app’s growing popularity helped us devote additional resources to bring you even more possibilities than ever! The latest update provides you with…
What Are RFM Segments in Carecloud and How to Use Them to Your Advantage
Find out who your best customers are – whom you want to treasure and keep satisfied – and who’s on the other side of the spectrum – needing encouragement to keep them from cutting and running to your competitors. CDP & CRM CareCloud will group your customers into segments according to their RFM parameters –…
MEET OUR AUTHORS
Who creates tips for you?
Hard-working visionary focused on providing the best possible customer experiences.
Talented copywriter with a knack for creating interesting and engaging content.
Business-oriented expert on Automation, CDP, and data management for retail and e-commerce.
Marketing specialist with a penchant for archaic language, loyalty programs, and customer data platforms.
Code genius overseeing all the new features and functionalities created for you.
Blooming digital marketer and university student influenced by international environment with passion for writing and brand-awarness. Always seeking new solutions and exploring technology.
The expert on direct communication, e-mailing, and GDPR. Always finding new ways to boost response rate.