Tips & Tricks for customer data management
Get an extra boost for smart customer data processing and customer relationship enhancement
What Is NPS, and Why Is It Significant for Your Success?
Ask your customers the crucial question to understand their experience with your brand! Net Promoter Score is based on customer feedback and reveals how your brand is perceived using one simple question. We’ll describe what NPS is, how your customers’ answers are grouped based on their feedback, the effect, how the score is calculated, and…
New Ways to Integrate CDP & CRM CareCloud
As CareCloud connects to Make (formerly Integromat), it gets easier to integrate CDP & CRM CareCloud with other systems, and we couldn’t be more excited about it! Integrations between CareCloud and other apps thus become faster and more straightforward. No programming is needed; you only drag and drop resources. But let’s dive right in to…
[Webinar] Customer Data Solution for Pharmacies
We have hosted a unique webinar focused on getting the most from your customer database. Discover the secrets of successful customer relationship & data management thanks to a showcase of real-time customer data processing implemented for Europe’s leading pharmacy operator. Don’t despair if you missed the webinar. We have recorded it for you, so that…
Why Use Email Templates?
As many researchers have shown, creating an email consumes a high amount of time. It may take seven or more days for many marketers to design and produce one marketing campaign. And marketers work on multiple campaigns, meaning that an abundance of time is devoted to email creation. But what if we tell you that…
Understand Product Recommendation Types
Recommending the right products in the cart and during checkout is the way to the profitable e-shop. Let’s look at how to get the most from this feature. There are three main recommendation types that we will be talking about. Firstly the history-based recommendation, secondly the cart-based recommendation, and thirdly the trend-based recommendation. Those three…
Email Automation: Basic Scenarios to Get You Started
Building strong relationships with customers is possible only thanks to the designed customer journey and intensive, meaningful communication. Email automation is the tool to achieve the right content and frequency for communication with your customers. This guide gives you the scenarios you should start with when you are launching your automation. Welcome email The simplest…
Animation In Emails: Avoid 3 Common Mistakes
Email animation is one of the current trends, which puts pressure on the marketing team around the globe to implement this new element. If done correctly, animation grants a dynamic and attractive impression to the email. Let’s look at GIFs and CSS animation with regard to common mistakes. In order to maximize the benefits of…
Tips And Tricks During Limited Operation
Current measures protecting health have changed the growth plans of many successful businesses into plans of survival. Each impacted company knows best their field and customers, hence has the best knowledge of how to react to the limited operation. Nonetheless, in Cortex, we have decided to write down a checklist of activities, which could help…
MEET OUR AUTHORS
Who creates tips for you?
Hard-working visionary focused on providing the best possible customer experiences.
Talented copywriter with a knack for creating interesting and engaging content.
Business-oriented expert on Automation, CDP, and data management for retail and e-commerce.
Marketing specialist with a penchant for archaic language, loyalty programs, and customer data platforms.
Code genius overseeing all the new features and functionalities created for you.
Blooming digital marketer and university student influenced by international environment with passion for writing and brand-awarness. Always seeking new solutions and exploring technology.
The expert on direct communication, e-mailing, and GDPR. Always finding new ways to boost response rate.