Discounts make customers happy and motivate them to purchase more. Implementing strategic discounts can boost sales, increase customer satisfaction, and strengthen brand loyalty. Here are five proven discount strategies.

BUY ONE AND GET ONE FREE/DISCOUNTED

Offering a complimentary or discounted item with a purchase increases perceived value. It boosts customers’ satisfaction with the purchase and encourages them to spend more.

Let’s use vitamins as an example. Keep the discount simple by offering a free package of vitamins when a customer buys two. Alternatively, offer a free package of vitamins when a customer makes a large purchase.

FIRST PURCHASE DISCOUNT

Attracting new customers is crucial for business growth but can be challenging and costly. A welcome email with a discount breaks down barriers and showcases the value of your products.

Use the CareCloud email designer to craft a welcoming email that aligns with your brand. Include your bestselling product to tempt the customer into making a purchase. If the bestselling items don’t appeal, try offering budget-friendly alternatives in a follow-up email.

FREE GIFT WITH PURCHASE

Everyone likes to get something for free. Offering a gift with a purchase delights customers and motivates them to make larger purchases.

For instance, categorize purchases into three sizes – small, medium, and large – and match each size range with an appropriate gift, such as a product sample or a popular item. Set up a workflow using the CareCloud platform to automatically assign these rewards.

PERSONALIZED DISCOUNTS

Personalization is key to delivering customized experiences that resonate with customers. Gather customer data to offer personalized discounts based on individual preferences.

For example, use the data you’ve collected to identify each customer’s favorite category. Utilize CareCloud’s Recommendation Engine to select products tailored to each customer’s preferences, then send them a personalized product offer and a discount voucher.

FLASH SALES

Urgency is a proven method for promoting sales. Limited offers for a few hours without warning encourage quick action and create excitement.

To maximize impact, use the CareCloud chatbot to write engaging messages that create a sense of urgency. Send these messages via SMS, Viber, or push notifications. With a 90% open rate, customers are likely to see your message and respond quickly.

THE SPECIFIC APPROACH TO DISCOUNTS

Not all customers are the same; therefore, segmenting them can help you adapt your discount strategies more effectively. Use RFM (recency, frequency, monetary) segmentation to categorize customers based on their buying behavior and preferences. With CareCloud tips, you will always know which discount strategy to send.

Use CDP & CRM CareCloud to automatically segment your customers, send automation workflows, and design the perfect emails. Thanks to the CareCloud chatbot, write text messages that resonate with your customers and let the Recommendation Engine choose the right product for each customer. That and much more await you in CareCloud.

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