Tips & Tricks for customer data management

Get an extra boost for smart customer data processing and customer relationship enhancement

Learn to Reduce Churn Rate with CareCloud

Reducing churn and building retention should be major points on every retailer’s agenda. There is no mystery formula, just hard work and proper tools. Learn how to cut down churn with CareCloud. CHURN RATE – METRIC TO KEEP DOWN Acquiring new customers is tricky. You may boost sales with a well-promoted deal, skyrocket revenue for…

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5 Effective Discount Strategies to Boost Sales

Discounts make customers happy and motivate them to purchase more. Implementing strategic discounts can boost sales, increase customer satisfaction, and strengthen brand loyalty. Here are five proven discount strategies. BUY ONE AND GET ONE FREE/DISCOUNTED Offering a complimentary or discounted item with a purchase increases perceived value. It boosts customers’ satisfaction with the purchase and…

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Even More 2024 Marketing Trends to Follow

Keeping up with the latest trends can greatly benefit your brand. We chose more 2024 trends that have the potential to drive your marketing success, regardless of industry. Face 2025’s challenges with the right strategy. TRENDS TO LOOK OUT FOR As we’ve covered in the previous post, the 2024 marketing world dealt mainly with personalized…

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Do Not Miss These 2024 Marketing Trends

As the end of the year approaches, it’s time to see which 2024 trends dominated the marketing world and how profitable they can be. Let’s talk emailing, AI, personalization, and how CareCloud responds to the evolving marketing landscape. WHAT TRENDS ARE WORTH FOLLOWING? The year 2024 introduced new marketing trends while developing the existing ones….

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Why the Correct Timing of Emails Is an Absolute Necessity

How can you ensure your email will be the one that customers read? Apart from exciting content, the right timing makes a huge difference. Learn to plan email marketing with CareCloud. OPTIMIZE EMAIL TIMING FOR ENGAGEMENT Email marketing is a powerful tool that connects brands with their customers. Still, every aspect of email needs to…

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Master Purchase Follow-Up and Optimize Customer Journey

Purchase follow-up provides perfect opportunities to engage and retain customers. Automate these messages, from the most basic to the most complex, and orchestrate the best of customer journeys. With CareCloud’s apps and out-of-the-box workflows, you can start right away. PURCHASE IS JUST THE BEGINNING  The customer’s first purchase may be the defining moment of their…

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The Importance of SPF, DMARC, and DKIM for Sender Reputation

SPF, DKIM, and DMARC are key email authentication methods that prevent spam and other fraudulent emails. Including DKIM and SPF records in your emails, as well as DMARC policy, allows you to send email marketing without ending up in spam. PROTECT YOUR SENDER’S REPUTATION Every day, email inbox providers filter out millions of malicious messages….

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Unlocking the Potential of WhatsApp Marketing 

In the ever-evolving digital marketing landscape, WhatsApp is proving to be a dynamic and underutilized platform with huge potential. Stand out from the noise of traditional channels like SMS and email. Leveraging this channel can transform customer engagement, increase sales, and differentiate your brand in a crowded marketplace. MAXIMIZE ENGAGEMENT WITH WHATSAPP WhatsApp offers a…

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Design Unforgettable Holiday Campaigns with CareCloud

Each major holiday is a business opportunity for increased sales, retention, and AOV. Therefore, supercharging your digital marketing content has to become a top priority. Create festive, engaging, and profitable marketing content with CareCloud. SPECIAL OPPORTUNITY: SPECIAL CARE  There are several crucial milestones each year to significantly ramp up profits, earn customer loyalty, and build…

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Why Customers Unsubscribe from Your Newsletters?

Newsletters are a great way to connect with your customers, but what do you do when too many customers start unsubscribing? Read this article to learn the most common motives your customers might have. WHAT IS HAPPENING Don’t worry; it’s normal for customers to unsubscribe from newsletters, but if they unsubscribe too much, there might…

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MEET OUR AUTHORS

Who creates tips for you?

Miloslav Pexa

Hard-working visionary focused on providing the best possible customer experiences.

Sabina Bednářová

Talented copywriter with a knack for creating interesting and engaging content.

Vladimír Stříteský

Business-oriented expert on Automation, CDP, and data management for retail and e-commerce.

Jan Doleček

Marketing specialist with a penchant for archaic language, loyalty programs, and customer data platforms.

Jiří Šulc

Code genius overseeing all the new features and functionalities created for you.

Bára Hořejš

Blooming digital marketer and university student influenced by international environment with passion for writing and brand-awarness. Always seeking new solutions and exploring technology.

Ondřej Pexa

The expert on direct communication, e-mailing, and GDPR. Always finding new ways to boost response rate.