Enrich your first-party strategy with CareCloud’s brand-new Customer Engagement app. It allows you to track customers’ interactions on your website without the need for integration using the CareCloud API. Collect first-party data and drive revenue through engagement-based automated workflows. 

CUSTOMER ENGAGEMENT BASICS

Prepare for the next step in proactive personalization! CareCloud presents a new core app to maximize revenue and retention: Customer Engagement. With it, you can react directly to customer’s activity on your brand page, e-shop, support page, or web app.

The list of customer’s web activities includes clicks, webpage loadings, customer sign-up, or product browsing. With insight into web activity, you can easily improve customer experience and create engagement-based automation workflows.

Let’s take a closer look.

ENGAGEMENT-BASED AUTOMATION

Each web interaction acts as an event that can trigger automation workflows. These workflows can serve to personalize nurture campaigns, recommend products, and segment customers according to their web activity.

1. SEGMENTATION

Web-based segmentation is especially useful because it allows you to react to customers’ actions even before they buy. You can also add customers to segments based on their product browsing and web activity, such as creating support tickets or adding product reviews. 

If a customer fills out a favorite product quiz on your website or simply visits the product page, you can immediately add them to product-centered segments through automation workflows. You can even create segments based on the frequency of customers’ website activity to better target them through personalized communication.

2. CUSTOMER NURTURE  

A basic but fairly profitable workflow reminds customers of the last product they browsed but did not buy, keeping your e-shop constantly on the radar. This automation is greatly paired with repeat purchase automation that reminds customers to buy the same products before they run out. But don’t be afraid to get complex.

In another example, a customer repeatedly browses a specific high-quality backpack on your e-shop. You see the duration of their visit on the product page and also see that the customer has not yet bought. After three visits to the product page, an automation workflow sends them a product-specific discount as an incentive to buy.

Similarly, you can engage customers with well-placed AI-generated product recommendations. If they hesitate to buy a certain product, create an automated email with that specific product’s alternative or with a similar product in a lower price range. CareCloud AI Recommendation Engine can used with a few clicks as a block in the campaign template. With one automated workflow, you can easily drive additional sales.

3. REWARD SYSTEM

Rewarding active users builds loyalty. Create workflows that reward signed-in customers’ activity: when they add favorite products to their profiles, when they frequently sign in, or when they write a lot of product reviews. 

On the other hand, you can motivate a customer to log in after a longer period of inaction with a voucher incentive.

LET CUSTOMER ENGAGEMENT DRIVE YOUR PROFIT

The best thing about Customer Engagement is that you mostly don’t have to deal with complex integrations via API, as data is automatically processed. Simply copy the code provided by the Customer Engagement interface and put it in the website’s head. For personalized customer data, CareCloud’s team will be happy to integrate them for you.

If you have a particular web activity you would like to track, simply use CareCloud API and transform it into a custom event for automation workflows – no complex coding necessary! Now is the time to properly leverage the potential of first-party strategy. 

Create profitable opportunities with the Customer Engagement app!