A nurture campaign is one of the most efficient ways of serving customer’s needs while growing revenue. React to customer’s actions and develop ways to increase loyalty, conversion, and CLV.

EVERY OPTION EXPLORED

Let’s face it: customer satisfaction is the number one item on your marketing agenda, especially in today’s competitive market. To maximize CLV, conversions, and loyalty, you have to double down on customer communication and engagement.

To this end, nurture campaigns are essential as they react to customers’ behavior. Unlike other marketing output, these campaigns are solely customer-oriented. Including them in your marketing strategy contributes to optimal conversion rates.

Before we begin, there are two must-haves for the tasks ahead: a customer data solution, preferably CDP, and automation tools. While the former gets you insight into customers’ profiles and behavior, the latter will fire up automatic workflows based on said data. Thankfully, CDP & CRM CareCloud has both of these and more.

EVERY ANGLE COVERED

The following workflows may be trivial in essence, but they still require considerable fine-tuning. Therefore, A/B test them until optimal performance.

Happy Birthday – The easiest-to-boot, most basic nurture campaign makes for a decent starting point, especially when you spice things up with a relevant recommendation or discount. You can easily personalize this gift using RFM segmentation, demographic data, or CareCloud’s own AI-powered Recommendation Engine. 

Offer limited-time rewards/discounts on the day, then send a thoughtfully timed reminder should the customer dally for too long. CDP & CRM CareCloud’s workflows allow for cross-channel sending, so if an email fails to push the message through, use SMS, Viber, WhatsApp, or app notifications.

Thanks for the Purchase – Use this simple yet helpful workflow to express gratitude for an exceptional purchase, be it the first or tenth (you get the gist). Most customers dearly appreciate these little notes, which help cement their loyalty. Personalize the messages themselves and sprinkle them with a follow-up product recommendation.

With these workflows, timing is of the essence. The waiting period should be within the first three days: the purchase is still fresh in the customer’s mind and not lost within a myriad of other transaction emails.

Post-Purchase Nurture – show your customers you care. After the purchase is made, send a useful guide, tips & tricks, or a recommendation for accessories to the core product. Staying helpful and connected can make a world of difference.

Did your customer buy a new power drill? Send a concise user’s guide, share tips on how to maintain the machine, or offer a selection of compatible heads or attachments. Perhaps slip in a small discount for wall plugs.

Do not settle for a quick buck and offer an above-standard service. Your customers will cherish you and prioritize your brand exactly because of this. Use a combination of product specifics and customer data (demographic, transactional) to guide your steps.

EVERY CUSTOMER SATISFIED

If you strive for a high turnover, optimal conversion rates, and splendid customer engagement, you’d do well to make nurture campaigns your daily bread. Nevertheless, you must be prepared for the road ahead. Modern CDPs like CareCloud will make personalized communication and automation a profitable reality.

As nurture campaigns depend on customers’ behavior, you must have a complex customer overview. Utilize the full power of CareCloud’s data-collecting capabilities and then follow up with precise communication in the blink of an eye. CareCloud’s apps make up for a compact marketing solution: fired up and ready to serve.