CareCloud CDP Tips & Tricks

Running an Email Campaign in CareCloud: From Setup to Results

Email campaigns are a key part of any marketing strategy. They can significantly boost sales, strengthen customer relationships, and enhance loyalty. In this blog post, we’ll guide you step by step through the process of setting up a successful email campaign in CDP & CRM CareCloud. INTRODUCTION In this use case, we will focus on…

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3.1.07 Send Time Optimization, Adding Purchases, and Recommended Rewards

Send Time Optimization What is the perfect moment to send an email? With Send Time Optimization, you don’t have to worry! With this feature, every customer receives the email when they are most likely to open it. You can easily set it with a few clicks during campaign creation. The feature operates within a 24-hour…

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Brewing Success: The Impact of Loyalty Programs in Today’s Café Culture

In the café landscape, staying ahead means more than just making great coffee. Implementing a robust loyalty program will transform occasional visitors into loyal patrons, boost marketing results, and foster lasting customer relationships. SUCCESS THROUGH LOYALTY The coffee shop industry is booming, with new businesses popping up on every corner, creating huge competition. Staying ahead…

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The Definitive Guide to Personalization by CareCloud

Personalization is not only profitable but also necessary. Master it using CareCloud to maximize CLV, revenue, and conversion. Deliver unique experience and benefit from deep customer relationships. PERSONALIZATION AS PRACTICE As a marketing buzzword, personalization promises huge profits and game-changing opportunities. But in most cases, brands limit personalization to addressing customers by their name. Needless…

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3.1.06 Product Feed and Quality Control in Campaign Designer, Product Tags

Campaign Designer: Product Feed  Adding products in e-mail templates is easier than ever. With a simple drag and drop, you can put any product from your Heureka feed into an e-mail building block. Moreover, you can customize which product details you want to display. Add up to 20 products at once to fully showcase your…

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4 Common Email Marketing Myths and the Truths Behind Them

Email marketing is often clouded by misconceptions, making it seem more complex than it really is. In this blog post, we will debunk 4 common myths and reveal the truths that can help your campaigns succeed. Learn how to collect data, personalize at scale, and optimize your email strategy with the right tools. MYTH 1:…

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New CareCloud App Revealed – Customer Engagement!

Enrich your first-party strategy with CareCloud’s brand-new Customer Engagement app. It allows you to track customers’ interactions on your website without the need for integration using the CareCloud API. Collect first-party data and drive revenue through engagement-based automated workflows.  CUSTOMER ENGAGEMENT BASICS Prepare for the next step in proactive personalization! CareCloud presents a new core…

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CareCloud and Shoptet: Bring Personalized Marketing to Your Online Shop!

Combine the power of CareCloud and Shoptet! Send personalized omnichannel campaigns, automate communications, and manage customer rewards. With CareCloud, your online shop gains a complete marketing solution. PERSONALIZED MARKETING FOR E-COMMERCE Customers expect a unique experience every time they shop online. They don’t respond to generic communication with zero engagement, and they won’t return to…

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Discover 3 Overlooked Automations to Supercharge Revenue

Extra profit sounds nice, especially if you won’t have to work for it. Current marketing technology allows you to set up various automations that reduce workload and engage customers. Discover some of the underestimated automation workflows to drive revenue, CLV, or purchase frequency. EXPAND AUTOMATION All automations can be profitable, no matter how rare. You…

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3.1.05 Recommendation Engine Upgrades, Add Card Automation Node, E-mail Designer URL Images

Recommendation Engine Models Our Recommendation Engine (RE) always chooses the ideal product for every customer, but you’d surely appreciate more options. Now, you can specify your recommendations using three distinct models: Relevancy, Novelty, and Diversity.  Do you want precise recommendations, unexpected finds, or a wide range of unique products? Simply choose your model and let…

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MEET OUR AUTHORS

Who creates tips for you?

Miloslav Pexa

Hard-working visionary focused on providing the best possible customer experiences.

Sabina Bednářová

Talented copywriter with a knack for creating interesting and engaging content.

Vladimír Stříteský

Business-oriented expert on Automation, CDP, and data management for retail and e-commerce.

Jan Doleček

Marketing specialist with a penchant for archaic language, loyalty programs, and customer data platforms.

Jiří Šulc

Code genius overseeing all the new features and functionalities created for you.

Bára Hořejš

Blooming digital marketer and university student influenced by international environment with passion for writing and brand-awarness. Always seeking new solutions and exploring technology.

Ondřej Pexa

The expert on direct communication, e-mailing, and GDPR. Always finding new ways to boost response rate.