Tips & Tricks for customer data management

Get an extra boost for smart customer data processing and customer relationship enhancement

The Way to Customers’ Hearts Leads through Nurture Campaigns

A nurture campaign is one of the most efficient ways of serving customer’s needs while growing revenue. React to customer’s actions and develop ways to increase loyalty, conversion, and CLV. EVERY OPTION EXPLORED Let’s face it: customer satisfaction is the number one item on your marketing agenda, especially in today’s competitive market. To maximize CLV,…

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Retention Strategies: Show Your Customers It’s Worth Sticking Around

With so many possibilities, keeping customers loyal to your brand has never been harder. Show your customers they are important to your brand. Here are five strategies with examples that will help you build long-term relationships with customers. KEEP IN TOUCH Consistent communication is key if you don’t want to fall into oblivion right after…

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Just One More Level! How to Use Gamification in Loyalty Programs.

Gamification is the go-to word when it comes to loyalty program improvement. It can drive customer engagement and increase retention, but only with enough vision and clever realization. Learn from the best in the business and strive for excellent gamification. GAMIFICATION AND BUSINESS Remember the feeling of winning a game of cards? Or absolutely smashing…

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Automation Workflow: Find out How It Works

What is the way to reduce your workload and boost your sales? Start using Marketing Automation and let the system do the work for you. First, you need to understand the logic of a workflow. Find out how automatic workflows benefit your business and customer satisfaction. Increase your productivity to the next level. GET TO…

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Navigate through Customer Programs with CareCloud

Customer or “loyalty” programs undergo revival as an ideal way to collect customer data and build brand identity. Choosing the right type of customer program is crucial to reap the benefits it provides. This article will explore three main types while offering shining examples of each. Loyalty awaits. CUSTOMER PROGRAMS GET ANOTHER CHANCE The major…

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Dark Mode: The Dreaded Spectre of the Emailing World

Emailing is at the top of the marketing world these days, but there are things that you need to watch out for. Below, you will find everything you need to know about Dark Mode – why it is so prevalent in emails, the risks involved, and much more. WHY IS DARK MODE SO POPULAR Dark…

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Create an Exciting Brand Personality and Reap the Rewards

Every business has a human side. Establishing a clear brand identity is key to healthy business growth: winning over the hearts and minds of consumers ensures stable revenue and customer loyalty. Let CareCloud help you find your own tone of voice and lift your retention skyward. AUTHENTICITY SELLS Customers today value brand experience, often even…

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How to Increase Customer Lifetime Value with CareCloud

Customer Lifetime Value is one of the most important metrics to measure the success of a business. CareCloud can help you increase it with its emailing, segmentation, and loyalty apps. The road to profit lies before you. Make the first step! CLV vs CAC A practical way to evaluate a business’s success is by comparing…

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Omnichannel vs. Multichannel: They May Sound the Same, but the Differences Are Crucial

Even though both focus on customers, the main goals and practices of omnichannel and multichannel differ. Read the article and learn how to give your customers the best shopping experience. OMNICHANNEL BASICS Omnichannel is a strategy that allows you to communicate with customers without limits. It deals with many connected channels (POS, mobile app, e-shop)…

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Become the King of Abandoned Cart Automation

Transform one of the most common marketing processes into a purchase-saving powerhouse. Using CDP & CRM CareCloud’s state-of-the-art automation capabilities, email campaign designer, and customer data collection, you can design abandoned cart messages with personalized, omnichannel logic. ABANDONED CART RETURNS, STRONGER THAN EVER Anyone working in e-commerce or marketing knows their abandoned cart messages. Oftentimes…

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MEET OUR AUTHORS

Who creates tips for you?

Miloslav Pexa

Hard-working visionary focused on providing the best possible customer experiences.

Sabina Bednářová

Talented copywriter with a knack for creating interesting and engaging content.

Vladimír Stříteský

Business-oriented expert on Automation, CDP, and data management for retail and e-commerce.

Jan Doleček

Marketing specialist with a penchant for archaic language, loyalty programs, and customer data platforms.

Jiří Šulc

Code genius overseeing all the new features and functionalities created for you.

Bára Hořejš

Blooming digital marketer and university student influenced by international environment with passion for writing and brand-awarness. Always seeking new solutions and exploring technology.

Ondřej Pexa

The expert on direct communication, e-mailing, and GDPR. Always finding new ways to boost response rate.